2011
PWDR Snow Boards
Concept Study
Photography Credit: Snowboard Magazine
PWDR Snowboards was a conceptual project that I took on as a learning experience. I wanted a chance to design the complete brand experience for an action sports hard goods company from scratch. I started by carefully defining the brand and worked forward creating a style guide, color palette, & photography direction. I then applied the brand to printed materials, hard goods, & environments. Every once in a while it is fun to see where design will lead when there aren't any preexisting parameters.
![](https://freight.cargo.site/t/original/i/1bb1ba5f566efa6960cbba70d70a5d7d2c6b25518df3045cb9f186a3d9e13a81/I_RIDE_PWDR_2_Retina_Web_Size.jpg)
![](https://freight.cargo.site/t/original/i/0554261e3ccdf7cdfbc3d93de0a8aa64da60bb437680ea46cba84f2a80639f5a/pwdr_logo_pink_Retina.jpg)
![](https://freight.cargo.site/t/original/i/86a54bb2b914c3227e2df0ba63ed8d9e7dfc0277fb5c49e8223773bfcff55bb0/pwdr_logo_with_lines.png)
![](https://freight.cargo.site/t/original/i/387f574667ea8b6d0f9e88c54601928e56ab35aebb1afd48e540f58ee5c8cee7/pwdr_branding_typeface_retina.png)
![](https://freight.cargo.site/t/original/i/4aadfbb7ff187ea9781198971166ab04fe849cb1947f62fec934e65eccbaf357/PWDR_8.5_11_Page_Spread_Retina_Web_Size.jpg)
![](https://freight.cargo.site/t/original/i/a24e85643cc1dc512bc310c683c857464b3dd74ece87847de86f9298430138c3/PWDR_Retina_Size.jpg)
![](https://freight.cargo.site/t/original/i/8670aae81fff332d8a0062bb04b80fc44071ee7518cc737948296c8c13f3d0be/pwdr_web_size_retina.jpg)
![](https://freight.cargo.site/t/original/i/896077547d1dfbcf335718e902ed2db291100a4cc39e38de70f6b2212ca29dd7/PWDR_8.5_11_Page_Spread_2_retina.jpg)