Apple
Critical Mass (Confidential)
Product Design
Design Systems
Visual Design
Design Systems
Visual Design
In the summer of 2023, I was recruited to join the renowned global digital experience and marketing agency, Critical Mass, as an Art Director and was presented with the incredible opportunity to work on the Apple account in Cupertino. Although confidentiality restrictions prevent me from sharing specific details of my work publicly, I can share that my focus has been on design systems for the Apple Store iOS app and contributing to the creation of new pages for the Apple Store website.
This experience has been a transformative learning opportunity, pushing me to think about design in ways I had never considered before. It has also allowed me to engage with one of the most innovative and prestigious brands in the world, providing invaluable insight into Apple’s meticulous approach to design and user experience. I am very thankful for the privilege of collaborating with some of the best designers, developers, and strategists in the industry.