Giro.com Redesign
Giro Sport Design (Vista Outdoor)
Creative Direction
Visual Design
User Experience
I had the exciting opportunity to oversee the entire creative direction for the redesign and replatforming of Giro.com. Our goal was to create a modern, responsive digital home for the brand, complete with a frictionless e-commerce experience powered by Salesforce. The process began with thorough research to ensure that our design team had empathy and a deep understanding of all users.
At every interaction point, I sought opportunities to capture visitors' attention and create an emotional connection to the brand. Additionally, during the process, we identified and addressed many user experience pain points, resulting in improvements. In the end, the new Giro.com was a tremendous success, with positive impacts on all metrics.
At every interaction point, I sought opportunities to capture visitors' attention and create an emotional connection to the brand. Additionally, during the process, we identified and addressed many user experience pain points, resulting in improvements. In the end, the new Giro.com was a tremendous success, with positive impacts on all metrics.
Consistent Visual Hierarchy at Any Width
As designers come up with flexible design solutions for web pages that can respond to an ever-increasing number of devices, it becomes difficult to maintain a consistent visual hierarchy. Often, content that is most prominent on a desktop screen scales down for mobile in a way that gives it the same visual weight as content intended to be less prominent. I put a great deal of thought into designing Giro.com pages and components that maintain a width-agnostic visual hierarchy, ensuring that the most important content on mobile remains the most important content on desktop.–– © 2026