https://williehonig.com Willie Honig, Visual Design UI, UX, & Creative Direction Portfolio Sun, 03 May 2026 15:59:54 +0000 https://williehonig.com en https://williehonig.com/Slideshow Wed, 28 May 2025 19:16:24 +0000 Willie Honig, Visual Design UI, UX, & Creative Direction Portfolio https://williehonig.com/Slideshow Big brands.High standards.Built together, with care. Associate Creative Director at Critical Mass, leading creative across select&nbsp;Apple projects. Previously Giro Sport Design, Bell Helmets, and Citrix. https://williehonig.com/Featured-Projects Wed, 28 May 2025 19:16:28 +0000 Willie Honig, Visual Design UI, UX, & Creative Direction Portfolio https://williehonig.com/Featured-Projects <img width="1500" height="999" width_o="1500" height_o="999" data-src="https://freight.cargo.site/t/original/i/faff3335e2908beea8fb1f65da2cfc04200d7bb383f096826d41f40acd075be5/Apple_Thumbnail.jpg" data-mid="233854570" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/faff3335e2908beea8fb1f65da2cfc04200d7bb383f096826d41f40acd075be5/Apple_Thumbnail.jpg" /> Apple Product&nbsp;Design, Design&nbsp;Systems, Visual&nbsp;Design <img width="1500" height="999" width_o="1500" height_o="999" data-src="https://freight.cargo.site/t/original/i/4d7bf745ce01450cffd15ed556626b16220389a1fa70b871459c4a79ce369a0b/Giro_Homepage_Thumbnail.gif" data-mid="233854548" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/4d7bf745ce01450cffd15ed556626b16220389a1fa70b871459c4a79ce369a0b/Giro_Homepage_Thumbnail.gif" /> Giro.com Redesign Creative&nbsp;Direction, Visual&nbsp;Design, UX <img width="1536" height="1024" width_o="1536" height_o="1024" data-src="https://freight.cargo.site/t/original/i/c75080fe6342c040ed0ee358c320444656b259838295df6a1a41a648f67e84b1/luminar_thumbnail.jpg" data-mid="247706903" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/c75080fe6342c040ed0ee358c320444656b259838295df6a1a41a648f67e84b1/luminar_thumbnail.jpg" /> Luminar Technologies Brand&nbsp;Design, Visual&nbsp;Design, Presentation&nbsp;Design <img width="1500" height="999" width_o="1500" height_o="999" data-src="https://freight.cargo.site/t/original/i/eb204b5469c0c85af194f9da6073dd0637bec3c4655bde934f356a6f2e6fe1e9/Giro_Website_Vivid_Homepage_Thumbnail_Vivid.jpg" data-mid="233854543" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/eb204b5469c0c85af194f9da6073dd0637bec3c4655bde934f356a6f2e6fe1e9/Giro_Website_Vivid_Homepage_Thumbnail_Vivid.jpg" /> Vivid by Zeiss Creative&nbsp;Direction, Visual&nbsp;Design, Logo&nbsp;Design <img width="1500" height="999" width_o="1500" height_o="999" data-src="https://freight.cargo.site/t/original/i/5fde94db6daa964b23a713412ae47ce19846653af78e538ff8319a05386438cc/Giro_Website_Homepage_Thumbnail_Live_For_This.jpg" data-mid="233854514" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/5fde94db6daa964b23a713412ae47ce19846653af78e538ff8319a05386438cc/Giro_Website_Homepage_Thumbnail_Live_For_This.jpg" /> Live For This Campaign Creative&nbsp;Direction, Copywriting, Visual&nbsp;Design <img width="1066" height="711" width_o="1066" height_o="711" data-src="https://freight.cargo.site/t/original/i/070f44834a12f576fcd6ec611249ea32ea41645cd3bd53e2bb9c478a08666db9/See_More_Thumbnail.jpg" data-mid="233854469" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/070f44834a12f576fcd6ec611249ea32ea41645cd3bd53e2bb9c478a08666db9/See_More_Thumbnail.jpg" /> See More Campaign Creative&nbsp;Direction, Copywriting, Visual&nbsp;Design <img width="1536" height="1024" width_o="1536" height_o="1024" data-src="https://freight.cargo.site/t/original/i/7dc76f96656903656af0c0498da0135e7059834f7f93d91ea1169b5f1e9ef689/Logos.jpg" data-mid="247705617" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/7dc76f96656903656af0c0498da0135e7059834f7f93d91ea1169b5f1e9ef689/Logos.jpg" /> Logos &amp; Branding Creative&nbsp;Direction, Visual&nbsp;Design, Logo&nbsp;Design <img width="1500" height="999" width_o="1500" height_o="999" data-src="https://freight.cargo.site/t/original/i/e625305e6f1ca1926efbb6c591a2b30108f146cdc722a8630c8cf76def4d9322/Giro_Website_Homepage_Thumbnail_Art_Direction.jpg" data-mid="233854510" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/e625305e6f1ca1926efbb6c591a2b30108f146cdc722a8630c8cf76def4d9322/Giro_Website_Homepage_Thumbnail_Art_Direction.jpg" /> Photography Direction Creative&nbsp;Direction, Art&nbsp;Direction, Project&nbsp;Management https://williehonig.com/Apple-Marquee-Image-Full-Width Wed, 28 May 2025 19:16:44 +0000 Willie Honig, Visual Design UI, UX, & Creative Direction Portfolio https://williehonig.com/Apple-Marquee-Image-Full-Width https://williehonig.com/Apple-Project-Description Fri, 01 May 2026 22:45:23 +0000 Willie Honig, Visual Design UI, UX, & Creative Direction Portfolio https://williehonig.com/Apple-Project-Description Apple Critical Mass (Confidential) Art Direction Creative Direction Project Management In 2023, I was recruited by Critical Mass to join the Apple account in Cupertino, working on launch communications and digital experiences for new product releases. The work has ranged from design systems for the Apple Store app to interactive product storytelling and campaign materials developed across Apple's ecosystem. What began as an opportunity to contribute quickly became something more. I've been promoted twice since joining and now serve as an Associate Creative Director, guiding teams of designers and art directors as we bring new Apple products to market. Working alongside Apple has sharpened the way I think about craft, clarity, and intention. The bar is high, and that standard has shaped not only the work we produce, but how I lead. I focus on creating space where considered perspectives are welcomed, collaboration is thoughtful, and creatives are empowered to grow. Many of these projects remain confidential under NDA. Please reach out directly if you'd like access to a private presentation of the work. <img width="3000" height="1998" width_o="3000" height_o="1998" data-src="https://freight.cargo.site/t/original/i/e0b487538d41a3551680be4476812b3311bae9cef68eb9a84881be173aa577dd/Apple-Watch-Thumbnail.jpg" data-mid="248139928" border="0" data-scale="46" src="https://freight.cargo.site/w/1000/i/e0b487538d41a3551680be4476812b3311bae9cef68eb9a84881be173aa577dd/Apple-Watch-Thumbnail.jpg" /> 🔒️ Apple Watch <img width="3000" height="1998" width_o="3000" height_o="1998" data-src="https://freight.cargo.site/t/original/i/c2f9c2f0690d8996f7d04e08c6d93533fe8709314a62965bd482aa0172e04bcd/Apple-Store-App.jpg" data-mid="248160747" border="0" data-scale="46" src="https://freight.cargo.site/w/1000/i/c2f9c2f0690d8996f7d04e08c6d93533fe8709314a62965bd482aa0172e04bcd/Apple-Store-App.jpg" /> 🔒️ Apple Store App https://williehonig.com/Apple-Bottom-Links Wed, 28 May 2025 19:16:51 +0000 Willie Honig, Visual Design UI, UX, & Creative Direction Portfolio https://williehonig.com/Apple-Bottom-Links ︎ Home&nbsp;Giro.com Redesign&nbsp;︎ https://williehonig.com/GH-Marquee-FW Wed, 28 May 2025 19:16:55 +0000 Willie Honig, Visual Design UI, UX, & Creative Direction Portfolio https://williehonig.com/GH-Marquee-FW https://williehonig.com/Giro-Website-Project-Description Sun, 03 May 2026 15:59:54 +0000 Willie Honig, Visual Design UI, UX, & Creative Direction Portfolio https://williehonig.com/Giro-Website-Project-Description Giro.com Redesign Giro Sport Design (Vista Outdoor) Creative DirectionVisual Design User Experience I had the exciting opportunity to oversee the entire creative direction for the redesign and replatforming of Giro.com. Our goal was to create a modern, responsive digital home for the brand, complete with a frictionless e-commerce experience powered by Salesforce. The process began with thorough research to ensure that our design team had empathy and a deep understanding of all users.&nbsp; At every interaction point, I sought opportunities to capture visitors' attention and create an emotional connection to the brand. Additionally, during the process, we identified and addressed many user experience pain points, resulting in improvements. In the end, the new Giro.com was a tremendous success, with positive impacts on all metrics. https://williehonig.com/GH-FW-Video-Thumbnails Wed, 28 May 2025 19:17:05 +0000 Willie Honig, Visual Design UI, UX, & Creative Direction Portfolio https://williehonig.com/GH-FW-Video-Thumbnails <img width="1500" height="998" width_o="1500" height_o="998" data-src="https://freight.cargo.site/t/original/i/222e9f484580a1703e6cebabcf865b8d2b8d291d38f3662b7ea6938d4b564a07/Blank.png" data-mid="233854736" border="0" src="https://freight.cargo.site/w/1000/i/222e9f484580a1703e6cebabcf865b8d2b8d291d38f3662b7ea6938d4b564a07/Blank.png" /> https://williehonig.com/GH-Devices-Full-Width Wed, 28 May 2025 19:17:10 +0000 Willie Honig, Visual Design UI, UX, & Creative Direction Portfolio https://williehonig.com/GH-Devices-Full-Width <img width="2631" height="1443" width_o="2631" height_o="1443" data-src="https://freight.cargo.site/t/original/i/364a077fead0ef4ab10ad5c3c5b0844b0632026f763debd1cd764232963693ca/Giro_Website_Responsive.jpg" data-mid="233854779" border="0" src="https://freight.cargo.site/w/1000/i/364a077fead0ef4ab10ad5c3c5b0844b0632026f763debd1cd764232963693ca/Giro_Website_Responsive.jpg" /> https://williehonig.com/GH-Hierarchy-Text Wed, 28 May 2025 19:17:25 +0000 Willie Honig, Visual Design UI, UX, & Creative Direction Portfolio https://williehonig.com/GH-Hierarchy-Text Consistent Visual Hierarchy at Any WidthAs designers come up with flexible design solutions for web pages that can respond to an ever-increasing number of devices, it becomes difficult to maintain a consistent visual hierarchy. Often, content that is most prominent on a desktop screen scales down for mobile in a way that gives it the same visual weight as content intended to be less prominent. I put a great deal of thought into designing Giro.com pages and components that maintain a width-agnostic visual hierarchy, ensuring that the most important content on mobile remains the most important content on desktop.