Vivid Optics By Zeiss


Giro Sport Design

Logo Design
Creative Direction

Visual Design
Motion Graphics

In partnership with ZEISS®, Giro created a patented technology to optimize vision in all snow-affected light environments. VIVID technology does this by blocking out the spectrum of light that creates flat light conditions. More importantly, VIVID allows in the spectrum of light that improves contrast in snow conditions—the blue light part of the spectrum.
The result is maximum contrast to see the details of your terrain, while also providing full UV protection. I had the unique opportunity to craft the identity and visual language for this cutting-edge technology. In addition, I provided art direction for a powerful campaign aimed at drawing attention to the innovative Vivid technology.

Contact me at
or use the social media links on
the right >