Vivid Optics By Zeiss
Giro Sport Design
In partnership with ZEISS®, Giro created a patented technology to optimize vision in all snow-affected light environments. VIVID technology does this by blocking out the spectrum of light that creates flat light conditions. More importantly, VIVID allows in the spectrum of light that improves contrast in snow conditions—the blue light part of the spectrum.
The result is maximum contrast to see the details of your terrain, while also providing full UV protection. I had the unique opportunity to craft the identity and visual language for this cutting-edge technology. In addition, I provided art direction for a powerful campaign aimed at drawing attention to the innovative Vivid technology.