2011


PWDR Snow Boards


Concept  Study
Photography Credit: Snowboard Magazine


PWDR Snowboards was a conceptual project that I took on as a learning experience. I wanted a chance to design the complete brand experience for an action sports hard goods company from scratch. I started by carefully defining the brand and worked forward creating a style guide, color palette, & photography direction. I then applied the brand to printed materials, hard goods, & environments. Every once in a while it is fun to see where design will lead when there aren't any preexisting parameters.


Contact me at willie@williehonig.com
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