Logos & Branding
All pieces original copyrighted work by Willie Honig
Like many designers my interested in graphic arts started with logos. As a kid I remeber being obsessed with marks for baseball teams, bands and surfboards. Once I found out that there were people who designed logos for a living I decided that I wanted to be one of those people. Now, as a full grown adult logo design is still one of my obsessions.
These are some of the branding pieces that I have worked on over the last decade. The process of desiging each logo is a journey, and you never know where you will end up when you start. The feeling I get when I’m sitting in the lift line and see a logo I designed on kids snow goggle is just as thrilling now as it was the first time it happened.