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Logos & Branding Projects
Various Clients
Creative Direction
Visual Design
User Experience
Like a lot of designers, I found my way into graphic design through logos. As a kid, I was obsessed with the marks for baseball teams, bands, and surfboard shapers. They could make an entire world feel real before you knew anything else about it. Once I learned that people actually designed them for a living, I knew what I wanted to do.
That fascination has never gone away. I still love the challenge of reducing a complicated idea to one distinctive form. A good logo has to feel right at a glance, work almost anywhere, and carry enough character to remain recognizable long after everything around it has changed.
The work here spans more than a decade, a wide range of clients, and a lot of ideas that ended somewhere very different from where they began. That uncertainty is part of what makes the process so satisfying.
And seeing one out in the world never gets old. Spotting a logo I designed on someone’s goggles while standing in a lift line is still hard to beat.
That fascination has never gone away. I still love the challenge of reducing a complicated idea to one distinctive form. A good logo has to feel right at a glance, work almost anywhere, and carry enough character to remain recognizable long after everything around it has changed.
The work here spans more than a decade, a wide range of clients, and a lot of ideas that ended somewhere very different from where they began. That uncertainty is part of what makes the process so satisfying.
And seeing one out in the world never gets old. Spotting a logo I designed on someone’s goggles while standing in a lift line is still hard to beat.
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