Logos & Branding
All pieces original copyrighted work by Willie Honig
Like many designers my interest in graphic arts began with logos. As a kid I remember being obsessed with the marks for baseball teams, bands and surfboard shapers. Once I found out that there were people who designed logos for a living, I decided that I wanted to be one of those people. Now, as a full-grown adult logo design is still one of my obsessions.
These are some of the branding pieces that I have worked on over the last decade. The process of designing each logo is a journey, and you never know where you will end up when you start. The feeling I get when I’m sitting in the lift line and see a logo that I designed on someone’s snow goggle is just as thrilling now as it was the first time it happened.