Short Form Video Ready For TikTok and Instragram Reels
As short-form video has become the marketing tool that attracts the largest audience for Giro, it is imperative that the Live For This campaign performs well in this format. We experimented with different strategies and quickly found that super short clips with a strong emotional hook performed the best. Some of these clips went viral and helped the brand gain thousands of followers in a sort time period.
As short-form video has become the marketing tool that attracts the largest audience for Giro, it is imperative that the Live For This campaign performs well in this format. We experimented with different strategies and quickly found that super short clips with a strong emotional hook performed the best. Some of these clips went viral and helped the brand gain thousands of followers in a sort time period.