Never Done: Live Data Informs a Living Design

As soon as the new homepage launched we began to collect live data on how users were interacting with the site. In many cases we had correctly predicted behavior, but in some instances we were completely wrong. This new data set allowed me to create an even stronger design that addressed the trends we were seeing in the analytics. As even more data comes in I look forward to iterating on this living design to make sure that it is the best possible solution for the brand and the users.