Setting the Course for the Redesign
After all of the macro objectives were clearly established, I synthesized the information down into a simple shareable document that everyone could reference. This document set the course for the new page and helped inform every design decision along the way. It also was a useful tool for brand executives to share with upper management and investors when there were inquiries about the new page. In the end this document was a key piece of making sure that the final designs stayed on course and met the original objectives as they moved through the review process.