Integrating Video for Deeper Emotional Connection to the Brand

During the redesign process, we actively sought out opportunities to integrate video strategically, aiming to foster a deeper emotional connection to the brand. We recognized the significance of maintaining optimal website speed and ensuring that the inclusion of videos did not compromise the overall user experience. The aim was to strike a balance between engaging content and fast-loading pages. In most cases, we were able to leverage pre-existing assets, which allowed us to keep costs at a minimum.
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