Giro Sport Design, Vista Outdoor

Creative Direction
Visual Design
User Experience

I had the exciting opportunity to oversee the entire creative direction for the redesign and replatforming of Our goal was to create a modern, responsive digital home for the brand, complete with a frictionless e-commerce experience powered by Salesforce. The process began with thorough research to ensure that our design team had empathy and a deep understanding of all users.
At every interaction point, I sought opportunities to capture visitors' attention and create an emotional connection to the brand. Additionally, during the process, we identified and addressed many user experience pain points, resulting in improvements. In the end, the new was a tremendous success, with positive impacts on all metrics.

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