Blackburn Designer Series
Water Bottle Cages
BRG Sports Incorporated
Photography Credit: Brian Vernor
These are some concepts that I worked on for the iconic cycling brand Blackburn. I was asked to come up with product graphics to be featured on their new “designer series” of carbon fiber water bottle cages. Every few months Blackburn planned to feature a different designer or artist on their product to generate buzz for the brand and draw attention to a product category that was sometimes overlooked.
My designs focused on modern geometric patterns and set out to break common rules of design in their composition as well as their placement on the product. The graphics have a retro element and are a nod to the early 1980's and the experimentation occurring in art at that time. The lines and patterns in the graphics are purposefully dissonant and unbalanced, creating a striking juxtapostion to the perfect geometry of the bikes they will go on.