Designer.
Art Director.
Brand Evangelist.

Located in Northern California

Hi, I’m Willie, and I am an accomplished and results-driven designer and art director with a passion for the power of design. I specialize in creative strategy and building brands that cultivate an emotional connection with their audience. With a focus on data-informed, accessible, and frictionless experiences that delight users I have a proven track record of delivering results. In the summer of 2023, I was recruited by the team at Critical Mass to work on an exciting project with Apple, and although I can’t talk about it, trust me, it’s pretty awesome! When I’m not at the computer, I love surfing and riding mountain bikes with my wife and sons. 

Work Experience

Art Director
Critical Mass / 2023 - Present

Art Director
Giro Sport Design / 2015 - 2023

Senior Designer
Giro Sport Design / 2012 - 2015

Graphic Designer
Easton-Bell Sports / 2007 - 2012

Education

Bachelor of Arts Degree
University of California, Santa Barbara

Contact

Email: willie@williehonig.com
LinkedIn: linkedin.com/in/williehonig
Dribbble: dribbble.com/williehonig