Art Director.
Brand Evangelist.

Located in Northern California

Hi, I’m Willie, and I am an accomplished and results-driven designer and art director with a passion for the power of design. I specialize in creative strategy and building brands that cultivate an emotional connection with their audience. With a focus on data-informed, accessible, and frictionless experiences that delight users I have a proven track record of delivering results. In the last few years I have been at Giro designing and implementing a holistic brand aesthetic across all touch points, redesigning for a re-platform on Salesforce, and coming up with the “Live For This” brand campaign. When I’m not at the computer, I love surfing and riding mountain bikes with my wife and sons. 

Work Experience

Art Director - Giro Sport Design
Vista Outdoor / 2015 - Present

Senior Designer - Giro Sport Design
BRG Sports / 2012 - 2015

Graphic Designer
Easton-Bell Sports / 2007 - 2012


Bachelor of Arts Degree
University of California, Santa Barbara



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